Where the money comes from and how to ask for it. Gift Aid, grants, regular giving, legacies, corporate support, events and in-kind gifts, along with the rules that govern all of them. Written for charities with no dedicated fundraiser, so the advice assumes limited time rather than a team.
Everything upstream ends here. The campaign, the email, the search result, the poster with the QR code – all of it delivers someone to one page, and what that page asks of them decides whether the money arrives. Most small…
Two questions come up about legacies in small charities, and neither is the one the sector writes about. The first is what you are allowed to say to a supporter who mentions leaving you something. The second is what to…
A Practical, Governance-Aware Guide. From the outside, a charity walk looks simple. People turn up, they walk, and money is raised. And when one goes well, that’s exactly how it should look; effortless. But the events that look effortless on…
Twenty supporters giving £10 a month is £2,400 a year. Add Gift Aid, and it’s £3,000. It arrives whether or not anyone runs a campaign, and you can put it in a budget twelve months ahead. That is a modest-sounding…
Two things sink most small charity fundraising plans, and neither is the tactics. The target gets invented rather than derived. A plan that opens with “we’ll raise £100,000” has begun in the wrong place – that number came from ambition,…