A volunteer offers to help. You say yes. In that moment, your charity has taken on a set of duties, and the board may not have noticed any of them. Articles about volunteers are usually about finding more of them.…
Small charities tend to arrive at one of two places. Either three policies and some gaps, or thirty downloaded templates nobody has read since the day they were adopted. Both look like a policy problem. Neither is. The useful question…
An impact report is a document a charity produces voluntarily for its donors, funders and supporters, setting out what its work achieved over a period. There is no legal requirement to produce one. The statutory document is the trustees’ annual…
Google Ad Grants gives eligible charities $10,000 US a month in free Google Search advertising. Not £7,500, and not cash – it’s credit that can only be spent on text ads in Google Search, and any of it you don’t…
A local business offers your charity money. Before you accept, one question decides most of what follows: what does the business get back? If the answer is nothing beyond a thank you, HMRC will normally treat the payment as a…
These are two different things, and the names do a good job of hiding that. The trustees’ annual report is a document you write. The annual return is a form you fill in online. Both are due ten months after…
Search engine optimisation for a small charity is a smaller job than the sector implies. For most charities under a million pounds of income, it comes down to two things: being found when somebody searches your name, and being visible…
Charity website design goes wrong in three predictable ways, and none of them is bad design. Charities buy before they have decided what the site is for. They pay for something they turn out not to own. And they end…
A CRM is a database that keeps everything you know about a supporter in one place – what they gave, when you last spoke, which events they came to, what they have asked not to receive. For a small charity,…