The useful question about AI in a charity is not which tool to try. It is what happens when the tool is wrong, and who carries that. Answer it, and most decisions become easy. A summary of your own meeting…
A local firm offers your charity six months of free legal advice. A supermarket offers pallets of stock nearing its expiry date. A volunteer who happens to be an accountant offers to do your books. Each of these is an…
Digital marketing for a small charity is not a list of channels to be present on. It is a sequence, and the order matters more than the effort you put into any single part of it. Most small charities start…
A content strategy decides what your charity publishes, why, and how often – and for a small charity, the honest version of that decision is usually to publish less than you think, and keep going. Most small charity content does…
Two things decide whether a charity event is worth running, and both usually get settled too late. What it will cost you before a single donation arrives, and which permissions you need to hold it legally. An event that raises…
Comparison articles rank platforms by features. The things that decide whether a platform suits a small charity are less visible: what the fees actually come to, whether you get the donor’s details, and what the money is legally allowed to…
You already know your charity needs to be clearer about who it is and what it stands for. Where to start is the harder question, and it is the one most branding advice skips. It describes what a good brand…
A charity can do excellent work and still struggle to raise money because too few people know it exists and the ones who do are unsure they can trust it with a donation. That is a branding problem, though it…
Most small charities that feel behind on digital fundraising are not behind on tools. They are running the steps out of order. The pattern repeats. A charity signs up to a platform, sets up a campaign page, posts about it,…