How to Build a Strong Charity Brand
You already know your charity needs to be clearer about who it is and what it stands for. Where to start is the harder question, and it is the one most branding advice skips. It describes what a good brand…
Free Resources for Small UK Charities
Practical Guides and Insights to Help Your Charity Thrive Without the Overwhelm.
Running a small charity is challenging enough without having to figure everything out alone. Our free resources give you proven strategies, step-by-step guides, and practical tips that help you build stronger foundations, attract loyal supporters, and create sustainable impact.
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Charity Branding: Building Visibility and Trust That Lasts
A charity can do excellent work and still struggle to raise money because too few people know it exists and the ones who do are unsure they can trust it with a donation. That is a branding problem, though it…
Top Digital Fundraising Strategies for UK Charities in 2025
Digital fundraising in the UK charity sector has evolved rapidly, with online giving becoming a critical component of charities’ fundraising strategies. As fundraising continues to shift, specifically in 2025, charities are embracing new technologies and methods to engage supporters and…
How Charity Accounting Works: A Map for Trustees & CEOs
You have been handed the accounts pack. Forty pages. Numbers in columns. Words you half-recognise. And in two weeks, you are being asked to sign it off as a trustee. Most trustees inherit accounting responsibility this way. Nobody walks them…
How to Register Your Charity in the UK
A step-by-step guide to registering with the Charity Commission for England and Wales Registering a charity in England and Wales follows a clear sequence: settle what your organisation is for, choose a structure, get your objects and governing document right,…
Charity Funds: Restricted, Unrestricted and Designated
Money inside a charity is not all the same. Some of it is bound by the people who gave it. Some is free for trustees to direct. And some has been earmarked by the trustees themselves, which looks like the…
Strategies for Recruiting and Retaining Volunteers in Charities
Volunteers are the cornerstone of charities in the UK, providing essential support that enables organisations to deliver their services effectively. Whether assisting with fundraising, offering professional expertise, or providing hands-on help in community projects, volunteers contribute significantly to the impact…
UK Charity Policies and Procedures for Robust Governance
The UK charity sector is necessary for addressing societal needs, from poverty alleviation and healthcare to education and environmental conservation. With over 168,000 registered charities in England and Wales alone, the sector contributes significantly to the economy and social welfare.…
How to Write a Charity Impact Report
An impact report is a document a charity produces voluntarily for its donors, funders and supporters, setting out what its work achieved over a period. There is no legal requirement to produce one. The statutory document is the trustees’ annual…
The Ultimate Google Ad Grants Guide for UK Charities
As the way people engage with organisations now and causes continues to shift towards online platforms, it has never been more essential for UK charities to make the most of digital marketing. With more people turning to the internet for…