How to Build a Strong Charity Brand
You already know your charity needs to be clearer about who it is and what it stands for. Where to start is the harder question, and it is the one most branding advice skips. It describes what a good brand…
Free Resources for Small UK Charities
For trustees, CEOs and founders doing three jobs at once
Practical guidance for the people running small UK charities - trustees carrying legal duties alongside a day job, CEOs holding a service together with a team of two, and founders working out what they've taken on.
Every article is checked against the regulators rather than against what other people have written, and it's pitched at the scale you actually work at. Nothing here replaces advice on your own situation. It should tell you what the rules say, what they mean at your size, and what to do next.
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Charity Branding: Building Visibility and Trust That Lasts
A charity can do excellent work and still struggle to raise money because too few people know it exists and the ones who do are unsure they can trust it with a donation. That is a branding problem, though it…
Digital Fundraising for Small Charities: What to Fix First
Most small charities that feel behind on digital fundraising are not behind on tools. They are running the steps out of order. The pattern repeats. A charity signs up to a platform, sets up a campaign page, posts about it,…
How Charity Accounting Works: A Map for Trustees & CEOs
You have been handed the accounts pack. Forty pages. Numbers in columns. Words you half-recognise. And in two weeks, you are being asked to sign it off as a trustee. Most trustees inherit accounting responsibility this way. Nobody walks them…
How to Register Your Charity in the UK
A step-by-step guide to registering with the Charity Commission for England and Wales Registering a charity in England and Wales follows a clear sequence: settle what your organisation is for, choose a structure, get your objects and governing document right,…
Charity Funds: Restricted, Unrestricted and Designated
Money inside a charity is not all the same. Some of it is bound by the people who gave it. Some is free for trustees to direct. And some has been earmarked by the trustees themselves, which looks like the…
Volunteer Management for Small Charities: What Trustees Need to Get Right
A volunteer offers to help. You say yes. In that moment, your charity has taken on a set of duties, and the board may not have noticed any of them. Articles about volunteers are usually about finding more of them.…
Charity Policies: How Many Do You Actually Need?
Small charities tend to arrive at one of two places. Either three policies and some gaps, or thirty downloaded templates nobody has read since the day they were adopted. Both look like a policy problem. Neither is. The useful question…
How to Write a Charity Impact Report
An impact report is a document a charity produces voluntarily for its donors, funders and supporters, setting out what its work achieved over a period. There is no legal requirement to produce one. The statutory document is the trustees’ annual…
Google Ad Grants for UK Charities and What It Takes to Keep It
Google Ad Grants gives eligible charities $10,000 US a month in free Google Search advertising. Not £7,500, and not cash – it’s credit that can only be spent on text ads in Google Search, and any of it you don’t…