Marketing for Charities

You have been running the same service for six years. You are good at it. The people who use it would say so, and some of them would say it on the record. You have a website nobody visits, a…

Scroll through the social media of ten small charities, and a pattern appears. Clean graphics. A donation ask. A stock photograph with a quote laid over it. Everything looks competent, and almost none of it sounds like anyone in particular.…

A supporter gives £50 in March. In April, an appeal arrives asking her to consider making her first gift. In May she gets a text, though she unsubscribed from your emails last year. In June she’s invited to an event…

Digital marketing for a small charity is not a list of channels to be present on. It is a sequence, and the order matters more than the effort you put into any single part of it. Most small charities start…

A content strategy decides what your charity publishes, why, and how often – and for a small charity, the honest version of that decision is usually to publish less than you think, and keep going. Most small charity content does…

You already know your charity needs to be clearer about who it is and what it stands for. Where to start is the harder question, and it is the one most branding advice skips. It describes what a good brand…

A charity can do excellent work and still struggle to raise money because too few people know it exists and the ones who do are unsure they can trust it with a donation. That is a branding problem, though it…

Google Ad Grants gives eligible charities $10,000 US a month in free Google Search advertising. Not £7,500, and not cash – it’s credit that can only be spent on text ads in Google Search, and any of it you don’t…

Search engine optimisation for a small charity is a smaller job than the sector implies. For most charities under a million pounds of income, it comes down to two things: being found when somebody searches your name, and being visible…